About The Study
Britain’s Most Admired Companies study is the longest-running annual survey of corporate reputation in the UK, with data going back to 1990. The study is run by leading reputation specialists and Expert Witnesses, Echo Research, in partnership with the London Stock Exchange.
We measure the reputation of over 250 of Britain’s largest companies across 28 industry sectors, against 13 criteria.
Using responses from board-level representatives, as well as financial analysts and City commentators, the survey is a peer-review of corporate reputation, as seen by a company’s closest critics – its competitors and financial influencers.
Participants rate companies in their sector against the 13 criteria using a scale of 0 – 10 (0=poor, 5=average, 10=excellent). Using these scores, we publish the Britain’s Most Admired Companies ranking overall, by sector and by each criterion.
Tailored insights on your company’s performance based on data gathered in this study are also available.
The Sectors
Aerospace & Defence
Aerospace & Defence
- Airbus
- Babcock International Group
- BAE Systems
- Chemring Group
- Leonardo
- Melrose Industries
- Parker Meggitt
- QinetiQ Group
- Rolls-Royce Group
- Senior
- Thales
Automotive Manufacturers
Automotive Manufacturers
- Aston Martin
- Bentley Motors
- BMW (UK)
- Ford of Britain
- Honda Motor Co
- Jaguar Land Rover
- McLaren Automotive
- Nissan Motor Manufacturing (UK)
- Stellantis
- Toyota Manufacturing UK
Beverages / Drinks
Beverages / Drinks
- Barr (AG)
- Britvic
- Budweiser Brewing Group UK & Ireland
- C&C Group
- Carlsberg (UK)
- Coca-Cola Europacific Partners
- Diageo plc
- Fever-Tree Drinks
- Heineken UK
- Molson Coors Brewing Co. (UK)
Business Support Services
Business Support Services
- Arup Group
- Ashtead Group
- AtkinsRéalis
- Bunzl
- DCC plc
- Experian Group
- Intertek Group plc
- IWG
- Rentokil Initial
Chemicals
Chemicals
- BASF (UK)
- Croda International
- Elementis
- Essentra
- Ineos
- Johnson Matthey
- Synthomer
- Victrex
Digital Retail & Consumer Services
Digital Retail & Consumer Services
- Amazon (UK)
- ASOS
- Comparethemarket.com
- Deliveroo
- eBay UK
- Just Eat
- Mony Group (MoneySuperMarket)
- Ocado
- Rightmove
- Zoopla
Energy Distribution & Supply
Energy Distribution & Supply
- Centrica
- Drax Group
- E.ON UK
- EDF Energy
- Iberdrola (Scottish Power)
- National Grid
- Octopus Energy
- OVO Energy
- SSE
- UK Power Networks
Engineering & Machinery
Engineering & Machinery
- Coats Group
- Dyson
- Halma
- IMI
- Oxford instruments
- Renishaw
- Rotork
- Smiths Group
- Spirax Group
- Vesuvius
- Weir Group
Financial Services
Financial Services
- 3i Group
- abrdn
- AJ Bell
- Close Brothers Group
- Hargreaves Lansdown
- IG Group Holdings
- Intermediate Capital Group (ICG)
- Legal & General
- M&G
- Man Group
- Schroders
- St James’s Place
- Standard Chartered
Food Producers & Providers
Food Producers & Providers
- Associated British Foods
- Bakkavor Group
- Cranswick
- Greencore
- Hilton Food Group
- Nomad Foods (Birds Eye, Iglo,
- Findus)
- Premier Foods
- Tate & Lyle
- Unilever
Healthcare
Healthcare
- AstraZeneca
- Convatec
- GSK
- Haleon
- Hikma Pharmaceuticals
- Indivior PLC
- Novartis UK
- Pfizer UK
- Reckitt
- Smith & Nephew
Heavy Construction
Heavy Construction
- Balfour Beatty
- BAM Construct UK / BAM Nuttall
- Costain Group
- Galliford Try
- Keller Group
- Kier Group
- Laing O’Rourke
- Mace Group
- Morgan Sindall Group
- Wates
Home Construction
Home Construction
- Barratt Redrow
- Bellway
- Berkeley Group
- Crest Nicholson Holdings
- McCarthy & Stone
- Persimmon
- Taylor Wimpey
- Vistry Group
Life Assurance & Insurance
Life Assurance & Insurance
- Admiral
- Allianz UK
- Aviva
- BUPA
- Hiscox
- LV General Insurance
- Phoenix Group Holdings
- Prudential
- RSA Insurance
Media
Media
- BBC
- Daily Mail & General Trust
- Future PLC
- Informa
- ITV
- Pearson
- Reach plc
- RELX
- Sky UK
- Guardian Media Group
- WPP
Metals & Mining
Metals & Mining
- Anglo American
- BHP Group
- Centamin plc
- Endeavour Mining plc
- Fresnillo
- Glencore
- Rio Tinto
Oil & Gas
Oil & Gas
- BP
- Capricorn Energy
- Diversified Energy
- Energean PLC
- Equinor
- Harbour Energy Plc
- John Wood Group
- Shell plc
- TotalEnergies SE
- Tullow Oil
Property / Residential & Commercial REITs
Property / Residential & Commercial REITs
- British Land Company
- Derwent London
- Great Portland Estates (GPE)
- Hammerson
- Landsec
- LondonMetric Property PLC
- SEGRO
- Shaftesbury Capital PLC (formerly
- Capital & Counties)
- Tritax Big Box
- Workspace Group
Restaurants & Pubs
Restaurants & Pubs
- Domino’s Pizza Group (UK)
- Fuller, Smith & Turner
- Greene King
- Greggs
- Marston's
- McDonald’s UK
- Mitchells & Butlers
- Restaurant Group
- Stonegate Pub Company
- Wetherspoon (JD)
- Young & Co.'s Brewery
Retail Banking
Retail Banking
- Barclays
- HSBC Holdings
- Lloyds Banking Group
- Metro Bank
- Monzo
- Nationwide
- NatWest Group
- Revolut
- Santander UK
- Starling
- The Co-operative Bank
- Wise
Retailers (Broadline & Home)
Retailers (Broadline & Home)
- Currys Group
- Dunelm
- Frasers Group plc
- Halfords
- Howdens
- JD Sports
- John Lewis Partnership
- Kingfisher
- Marks & Spencer
- Next
Retailers (Food & Personal)
Retailers (Food & Personal)
- Aldi
- Asda
- B&M (European Value Retail)
- Co-operative Group
- Iceland
- Lidl GB
- Morrison Supermarkets plc
- Sainsbury (J)
- Tesco
- Walgreens Boots Alliance
Software & IT Services
Software & IT Services
- arm
- Avast Software
- Aveva Group
- Bytes
- Computacenter
- Darktrace
- Kainos Group
- Sage Group
- Softcat
- Sophos Group
- Spectris plc
Support Services (People & Places)
Support Services (People & Places)
- Capita
- Compass Group
- G4S
- Hays
- Mitie Group
- PageGroup
- Serco Group
- SThree
Telecoms
Telecoms
- Avanti Communications
- BT Group
- Gamma Communications
- TalkTalk Telecom Group
- Telecom plus PLC
- Virgin Media O2
- Vodafone
Transport (People)
Transport (People)
- Arriva
- easyJet
- FirstGroup
- Go-Ahead Group
- International Consolidated Airlines
- Group (IAG)
- Jet2
- Mobico Group
- Ryanair
- Trainline
- Virgin Atlantic
- Wizz Air Holdings
Travel & Leisure
Travel & Leisure
- Bet 365
- Carnival
- Entain plc
- Flutter Entertainment
- Games Workshop Group plc
- InterContinental Hotels Group (IHG)
- Rank group
- SSP Group
- TUI Travel
- Whitbread
Water Utilities
Water Utilities
- Anglian Water
- Northumbrian Water
- Pennon Group
- Scottish Water
- Severn Trent Water
- Southern Water
- Thames Water
- United Utilities
- Welsh Water
- Yorkshire Water
The Criteria
Ability to Attract, Develop & Retain Top Talent
Ability to Attract, Develop & Retain Top Talent
Effectiveness in generating, securing and retaining talented employees (e.g. through excellence in training, work environment, depth of expertise etc.)

Capacity to Innovate

Capacity to Innovate
Actively encourages innovation across the business and invests in this accordingly (e.g. R&D, marketing, people, funding)

Clarity of Strategy

Clarity of Strategy
Clearly defined and communicated strategic objectives, plans and approaches
Commitment to Diversity, Equity & Inclusion
Commitment to Diversity, Equity & Inclusion
How committed a company is to employing a diverse team of people, if they are treated fairly and respectfully and if they have equal access to opportunities and resources
Competitiveness
Competitiveness
The extent to which the company operates and competes on a domestic and/or global platform
Effective Corporate Governance
Effective Corporate Governance
Adherence to capacity for and effectiveness in following the ‘rules’ e.g. boardroom management, balancing the interests of a company's many stakeholders, such as shareholders, management, customers, suppliers, financiers, government and the community
Effective Use of Corporate Assets
Effective Use of Corporate Assets
Uses corporate assets (financial capital, intellectual capital, trademarks, subsidiaries, investment, infrastructure, networks etc.) to their best – efficiently and effectively
Financial Soundness
Financial Soundness
Built upon firm financial foundations (has a strong balance sheet) that is suitably leveraged for the type of company
Long-term Value Potential
Long-term Value Potential
Company is well positioned as an investment opportunity, given the combinations of growth prospects for its market and its ability to take full advantage of its structure, management and financing

Positive Contribution to Society

Positive Contribution to Society
Actions, initiatives, and behaviours that improve the well-being and quality of life of those in the wider society and communities
Quality of Management
Quality of Management
The company sets and implements its corporate strategy effectively
Quality of Products & Services
Quality of Products & Services
Provides consistently high-quality products and/or services
Reducing Environmental Impact
Reducing Environmental Impact
Actively implementing practices and processes which minimise negative effects on the environment
Our services
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Run by Echo Research, experts in communication, brand and reputation research, in partnership with the London Stock Exchange